Our strategy

At Poppies Bakeries, we strive to be the best at what we do. That means that, next to delivering top-quality products and offering excellent customer service, we want to be cost leader. Since we do not make concessions on the quality of the raw materials we use, we strive to optimise our supply chain. We continuously invest in top-notch machinery, in order to reach maximum production efficiency.  

We strive to offer optimal service by assuring perfect quality in everything we do. From having higher grade BRC and IFS quality certificates, over continuous monitoring of product quality on the production line, to working with certified logistical partners who deliver our products to our customers on time. 

Product diversification allows us to minimise business risk and maximise appeal to potential customers. We strive to have a wide product portfolio that can attract any potential customer, i.e. frozen and ambient products, both with long and short shelf life. By making our products available in different packaging formats, we manage to diversify our sales channels, and sell to retail, food service and industrial partners alike.

Our international sales team manages to sell our products in over 60 countries worldwide, both to mature markets and emerging, fast-growing market places. Our factories are located in 5 different countries, and it’s exactly this international footprint that helps us create business alliances, and spot market trends up to the minute, so we can respond to them at exactly the right time.