Economic Trade Mission in China
In November, there was an economic trade mission to China, led by Princess Astrid of Belgium. This was the biggest trade mission ever and had a record-breaking number of 632 participants.
About 280 Belgian companies have joined, including Poppies! Commercial Director Brecht Castelein and Sales Manager Julie Naessens represented our company and made connections for further business opportunities.
The mission included a meeting with Chinese e-commerce giant Alibaba Group. This meeting, organized by Fevia en AWEX, showed that new online retail methods can provide opportunities to introduce Belgian products to the Chinese middle class.
A highlight from the mission was the reception in Beijing, where our mini donuts were presented and a distribution agreement for the food service channel was signed with FB Solution, in presence of Princess Astrid.
