At Poppies, we strive to bring joy and happiness to people all over the world by offering them quality desserts and snack products. Our gourmet delicacies are all about sharing, generosity and tradition; and have been ever since 1935. By selecting the best quality ingredients and guaranteeing freshness, we manufacture excellent bakery products with added value for all the stakeholders of our company, including our employees and their families.
We are committed to do business in a socially responsible way and with respect for the environment. That’s why you can expect honest products from us that taste great and meet all your expectations. We may have outgrown the original downtown Popelier bakery, but we’ll never outgrow the Master Baker’s ideas about artisan quality and customer service.
From cereal to final cookie, dessert of piece of pastry; we leave nothing to chance in guaranteeing you or your customers tasty, reliable and safe products. This care for quality forms the core of our business. IFS and BRC certification, together with quality controls at all stages of production, turn that promise into reality.
We’re only happy when you are happy. To achieve that, we go to great lengths to understand your business needs. In fact, we do everything in our power to offer you or your customers the products that fully satisfy you. This partnership is vital for our business and is increasingly driven by the demand for private label products.
We are proud to be a 100% family owned business still today, ensuring stability, long term vision and passion. Close communication lines allow for flexibility and quick decision making. The family is looking to build strong and long lasting partnerships. The second generation of Popelier and Castelein family are active in the company and continue to foster the Poppies way of working.
We offer you traditional products, together with new interpretations of traditional ones. Just like Master Baker Popelier, we’re always on the lookout for ways in which new technology can help us improve the quality, taste or appeal of our products. And new technology also enables us to respond to rising trends and changing needs in the market – swiftly and professionally.
Thanks to our focus on operational efficiency and quality, we are known to offer a complete range of top quality products at competitive prices, ensuring maximum value to the customer.
Our aim is to act as a responsible business partner. As such, we proactively investigate ways to improve our quality, efficiency and entrepreneurship. Again, our team of devoted employees is what makes this possible, because they share the same business spirit as the Poppies management